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Heilbrunn News

November 7, 2013

Bruce Greenwald Discusses Competitive Advantage

Bruce Greenwald discusses competitive advantage on November 7, 2013 for Th+nk CBS, a flash-lecture series in which a professor speaks for 15 minutes about a topic of interest, their current research, or expanding on a class concept. Th+nk CBS was developed last year by I+CBS, the Innovation and Creativity in Business Society, as a way for students to have exposure to professors outside the classroom while keep academics front and center.