MENU

You are here

Rochelle “Shelly” Lazarus

Rochelle “Shelly” Lazarus ’70
Chairman Emeritus, Ogilvy & Mather, New York

During her 30-plus years with Ogilvy & Mather, Shelly Lazarus has worked in every product category, in both the general advertising and direct marketing disciplines. Rising through the ranks of account service, she has held positions of increasing responsibility in the management of the company, including president of O&M Direct North America, Ogilvy & Mather New York, Ogilvy North America, chief operating officer, and CEO of Ogilvy & Mather Worldwide. She is currently chairman of the worldwide company.

A graduate of Smith College, Ms. Lazarus has been widely recognized by her peers in the advertising and business communities. She was named Advertising Woman of the Year in 1994 by Advertising Women of New York. She was a recipient of the Women in Communications Matrix Award in 1995 and was named Business Woman of the Year by the New York City Partnership in 1996. She has been listed in Fortune magazine’s annual ranking of the 50 Most Powerful Women in American Business since its inception in 1998. The Direct Marketing Association named her Woman of the Year in 2002. In 2003, she was the first woman honored by Columbia Business School with its Distinguished Leadership in Business Award.

She serves on the boards of a number of industry, business, and academic institutions, including General Electric, Merck & Co., Inc., NewYork-Presbyterian Hospital, the World Wildlife Fund, and the American Museum of Natural History. She served for five years as chairman of the board of trustees of Smith College, her alma mater. She has also served as chairman of the leading industry trade group, the American Association of Advertising Agencies — one of only two women to do so in the organization’s history.

Ms. Lazarus is a frequent speaker at industry and leadership forums, not only promoting the power of brands but also commenting on leadership, women in business, and career and life issues — something she speaks from experience as the wife of Dr. George Lazarus, a New York pediatrician, and mother to their three grown children.

FEATURED HASHTAGS

Use these tags to follow the conversation

The tag to use for tweets about the Columbia Business School experience.

The new way to follow the Columbia Business School alumni conversation.


 CONNECT ONLINE to watch the conversation unfold.

 

News & Ideas

Innovation, India-Style

R. Gopalakrishnan of Tata Sons offers a surprising take on what’s truly new.

Read More >

Louis Bacon ’81 Donates Generously to Manhattanville Project

Louis Bacon ’81, has made a generous donation to Columbia Business School from The Moore Charitable Foundation (MCF).

Read More >

Columbia Business School Professor Predicts How Changes in Banking Laws Could Fuel Emerging Economies of Tomorrow

New research tracks emerging countries’ economics activity after law changes and finds a boost in access to credit; increase in employment rate; increase in productivity and sales for firms

Read More >

Low-Calorie Menus Could Be Making Us Fat

When lighter options are grouped together, diners opt for heavier meals.

Read More >

Engineering Smarter Schools

Supporting public schools’ use of technology is a necessary but daunting challenge—one that makes Samantha Brenner ’08 tick.

Read More >

Reaching for the Stars

In November, NASA astronaut Timothy Kopra ’13 will blast off into space.

Read More >

A Fair Hearing for Sovereign Debt

Market-based solutions to sovereign-debt crises have a high potential for chaos. A prime example: Argentina’s default.

Read More >

Affable Art

As vice president and controller for Swann Galleries, Andrew Ansorge '76 wears many hats. Here, he talks about his presence in and intrigue with the New York art scene.

Read More >

Can't Meet Anyone Online? It's Not All Your Fault.

Seeking a match online? Whether its a new job or a date, fewer choices may lead to better matches.

Read More >