Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.

To be competitive in today’s advertising world, McDonald’s needed to update its communications model. At the BRITE ’19 Conference, Colin Mitchell of McDonald's discusses the company's strategy. 

In this short video, Paul Ingram, the Kravis Professor of Business, explains that human resource departments are an essential part of the “invisible structure” of organizations as they help refine employee skills and prepare them for unexpected challenges.  

In this short video, Paul Ingram, the Kravis Professor of Business, says that leaders must make adjustments as the world changes and lifelong learners are best poised to make a difference.