Video Block
Video
Marketing

Perspectives on Purpose: From Shareholder Value to Societal Value

Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.

Marketing

An Emotional Free Sample: McDonald’s Brand Strategy

To be competitive in today’s advertising world, McDonald’s needed to update its communications model. At the BRITE ’19 Conference, Colin Mitchell of McDonald's discusses the company's strategy. 

Leadership

The Role of HR in Times of Crisis

In this short video, Paul Ingram, the Kravis Professor of Business, explains that human resource departments are an essential part of the “invisible structure” of organizations as they help refine employee skills and prepare them for unexpected challenges.  

Leadership

Why the Most Successful Executives Are Also Great Learners

In this short video, Paul Ingram, the Kravis Professor of Business, says that leaders must make adjustments as the world changes and lifelong learners are best poised to make a difference. 

publications