Abigail

Beshkin

Abigail Beshkin is the managing editor for Columbia Business, the alumni magazine of Columbia Business School.

articles by author

Marketing

The Rebirth of Retail

Abigail Beshkin

November 29, 2018

Changes in the way we shop and what we buy are evolving at a furious pace. Here’s a look at trends sweeping the retail world.

Entrepreneurship

Sign Me Up!

Abigail Beshkin

November 28, 2017

Subscription services offer fun, discovery, and convenience—all in a single box.

Media & Tech

How to Make a Winner

Abigail Beshkin and

Brett Essler

September 6, 2017

Winning, a debut film by Jacqueline Joseph ’91, looks at the careers of iconic athletes and examines what makes them shine.

Marketing

Reimagining the Book of the Month Club for This Century

Abigail Beshkin

May 18, 2017

With more young people reading the old-fashioned way, Jennifer Dwork '14 relies on social media and content engagement to reach Book of the Month customers.

Entrepreneurship

Sipping Success

Abigail Beshkin

April 18, 2017

As co-founder of Blue Nectar Tequila, Nikhil Bahadur ’12 turned his passion for the Mexican spirit into an award-winning brand.

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