Evangeline

Lew

Evangeline Lew is the Assistant Director of the Center on Global Brand Leadership at Columbia Business School, where she creates and shares the latest insights on brands, innovation, and technology.

articles by author

Marketing

Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)

Evangeline Lew

February 11, 2022

At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.

Marketing

How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller

Evangeline Lew

December 14, 2021

From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.

Marketing

The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America

Evangeline Lew

December 6, 2021

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

Strategy

Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity

Evangeline Lew

February 19, 2021

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.

Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

Evangeline Lew

February 8, 2021

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.