Stories by
Jacob
Goldenberg

Jacob
Goldenberg

Jacob Goldenberg is a professor of Marketing at the School of Business Administration in the Hebrew University of Jerusalem, and a visiting professor at Columbia Business School and IDC. He received his Ph.D. from the Hebrew University of Jerusalem in a joint program with the School of Business Administration and the Racach Institute of Physics. His research focuses on creativity, new product development, diffusion of innovation, complexity in market dynamics and social networks effects. He has published papers in the Journal of Marketing, Journal of Marketing Research, Management Science, Marketing Science, Nature Physics and Science. He is the new editor in chief of the International Journal of Research in Marketing, and an academic trustee in the MSI. In addition, he is an author of two books by Cambridge University Press. His scientific work has been covered in the New York Times, the Wall Street Journal, Boston Globe, BBC News, Herald Tribune, the Economist, and Wired.