Kim

Shifrin

articles by author

CFOs…They’re Just Not That into You

Kim Shifrin

April 10, 2012

A look into the relationship between the marketing and finance worlds.

Research: The Cost of a Queue

Kim Shifrin

February 29, 2012

Learn how the length of the queue impacts a customer's purchasing behavior.

Relevance Over Reach, says GE Digital Chief

Kim Shifrin

February 27, 2012

BRITE Speaker Linda Boff speaks about building relationships with your consumers.

The Seesaw of Internet Freedom and Regulation

Kim Shifrin

February 21, 2012

BRITE Speaker Jeff Jarvis discusses the difficult balance between internet privacy and publicness.

From Corporate Ladder to Corporate Lattice

Kim Shifrin

February 20, 2012

BRITE Speaker Cathy Benko speaks about business models and branding.