Brand Talk

Video Block

Brands Gain Relevance By Losing Control

In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.


Aliza Freud ’01 on Influencer Marketing

Aliza Freud ’01, CEO of shares insights and best practices on how to get the most out of an influencer marketing campaign.


The Beautycounter Advantage: Pro Commerce and Pro Regulation

Pro-regulation and pro-commerce? It's possible. Gregg Renfrew, Founder and CEO of Beautycounter explains how, and why it could be a positive thing for your business.


Indie Businesses and the Revival of Craft Experiences

A new crop of small, hand-crafted, and proudly analog brands are carving out niches for themselves by keeping an emphasis on the human.