Experts discuss how the COVID-19 pandemic has given the pharmaceutical industry a unique moment to transform decades of public trust issues.

Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.

The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.

Crises (like COVID-19) allow brands to recommit to their values—and can be an opportunity to once again connect with the real human needs that gave rise to them.