Brand Talk

Video Block
Video
Leading through Crisis: Webinars & Presentations

Leading Indicators of the Future: COVID-19 Edition

Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.

Leading through Crisis: Webinars & Presentations

Everyday Heroes: Pride, Humility, and Management

The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.

Leading through Crisis

John Gerzema on the Post-Crisis Consumer

Crises (like COVID-19) allow brands to recommit to their values—and can be an opportunity to once again connect with the real human needs that gave rise to them.

Marketing

Perspectives on Purpose: From Shareholder Value to Societal Value

Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.

publications