Brand Talk

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Video
Media & Tech

Coke vs Pepsi: The Battle to Avoid Fizzing Out

Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”

Marketing

Brands Gain Relevance By Losing Control

In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.

Marketing

Aliza Freud ’01 on Influencer Marketing

Aliza Freud ’01, CEO of SheSpeaks.com shares insights and best practices on how to get the most out of an influencer marketing campaign.

Entrepreneurship

The Beautycounter Advantage: Pro Commerce and Pro Regulation

Pro-regulation and pro-commerce? It's possible. Gregg Renfrew, Founder and CEO of Beautycounter explains how, and why it could be a positive thing for your business.

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