Brand Talk

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Leading through Crisis: Webinars & Presentations

On Purpose, Pandemic, and Being Connected: Nextdoor CMO Maryam Banikarim ’93

"We are now more connected by place than we used to be, and we recognize the importance of those that are close to us in that ecosystem," remarked Nextdoor CMO Maryam Banikarim '93 in her fireside chat with Prof. Liz Friedman as part of Columbia Business School's Leadership Speaker Series. Their conversation touched on the impacts of the pandemic, the power of purpose, and Banikarim's career journey and career advice.

Strategy

Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.

Marketing

The Importance of Team Agility in Uncertain Times: Karen Wish ’94, VP and CMO of Mount Sinai Hospital Group and Network

During the COVID-19 pandemic, physicians and scientists quickly became the world’s most trusted sources of information on the pandemic. In this talk at the Future of Marketing Leadership Conference, learn how Karen Wish ’94 (VP and CMO, Mount Sinai Hospital Group and Network) led her team at Mount Sinai to get the truth and consistent messaging across to patients, staff, and the general public when they needed it most.

Strategy

John Gerzema on What a Post-Vaccine America Might Look Like

The Center on Global Brand Leadership was pleased to host The Harris Poll CEO John Gerzema to share their data and insights around “The Four I’s,” that he noted as top of mind during pandemic and at the moment on January 14, 2021 – the long running issues of infection and injustice along with the latest crisis in the U.S. on insurrection and impeachment.

publications