Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.
Robots could become integral parts of our lives during and after the COVID-19 pandemic.
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Video
Leading through Crisis: Webinars & Presentations
Leading Indicators of the Future: COVID-19 Edition
Professor Rita McGrath discusses how to spot leading indicators in business during times of crisis.
Leading through Crisis: Webinars & Presentations
Everyday Heroes: Pride, Humility, and Management
The Center on Global Brand Leadership and The Harris Poll presented a discussion around how the public perceives essential workers (non-medical), how they perceive themselves, and what organizations can do to effectively support their contributions during this crisis moment.
Leading through Crisis
John Gerzema on the Post-Crisis Consumer
Crises (like COVID-19) allow brands to recommit to their values—and can be an opportunity to once again connect with the real human needs that gave rise to them.
Marketing
Perspectives on Purpose: From Shareholder Value to Societal Value
Many corporations now no longer see maximizing shareholder value as their chief aim. With this major ideological shift, brands now need to rethink their purpose—to consumers, employees, and society at large.
