Brand Talk

Media & Tech
Coke vs Pepsi: The Battle to Avoid Fizzing Out

Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”

Marketing
Could Blockchain Technology Combat Ad Fraud?
Carlos Villar

Babs Rangaiah (Executive Partner, IBM iX; BRITE '18 speaker) is leading IBM’s efforts with Unilever to create a blockchain for media buying. The implications across the digital advertising supply chain could be monumental.

Strategy
The Biggest Threat to Brand Reputation?
Matthew Quint
The Center on Global Brand Leadership caught up with BRITE ’18 speaker Allison Cerra, Chief Marketing Officer at McAfee, to discuss McAfee’s bold rebranding move, the single biggest threat to a brand’s reputation, women’s leadership in tech, and more.
Social Enterprise
Food Tech’s Ethan Brown ’08 Tackles Sustainability, One Plant-Based Burger at a Time
Carlos Villar

Ethan Brown '08 (CEO, Beyond Meat) is breaking new ground in the food industry by creating plant-based meat substitutes. His compassion for animals and calling to make an impact on the world's eating habits continue to propel him forward.

Video Block
Video
Media & Tech

Coke vs Pepsi: The Battle to Avoid Fizzing Out

Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”

Marketing

Brands Gain Relevance By Losing Control

In talking about strong brands, the term consistency is usually paramount. At the BRITE ’17 conference, however, Thomas Ordahl, Chief Strategy Officer of Landor, cautioned brand managers against being over protective about every element of their brand.

Marketing

Aliza Freud ’01 on Influencer Marketing

Aliza Freud ’01, CEO of SheSpeaks.com shares insights and best practices on how to get the most out of an influencer marketing campaign.

Entrepreneurship

The Beautycounter Advantage: Pro Commerce and Pro Regulation

Pro-regulation and pro-commerce? It's possible. Gregg Renfrew, Founder and CEO of Beautycounter explains how, and why it could be a positive thing for your business.

publications