Bernd Schmitt and Matthew Quint of the Center on Global Brand Leadership deconstruct the cola wars, from the Pepsi Challenge to “I’d Like to Buy the World a Coke.”
What if marketers treated creativity as a competitive advantage? At the Future of Marketing Leadership conference, Fernando Machado, Global CMO of Restaurant Brands International, speaks about how Burger King consistently punches above its weight thanks to a firm belief that creativity does pay off.
A CMO-turned-CEO and pioneer of turning consumer insights into corporate actions, Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, speaks at Columbia Business School’s The Future of Marketing Leadership conference.
A CMO-turned-CEO and pioneer of omnichannel retail shares her insights on how to innovate to solve consumer challenges during and after the COVID-19 crisis.
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Marketing
Creativity as a Source of Competitive Advantage: Fernando Machado, Global CMO, Restaurant Brands International
What if marketers treated creativity as a competitive advantage? At the Future of Marketing Leadership conference, Fernando Machado, Global CMO of Restaurant Brands International, speaks about how Burger King consistently punches above its weight thanks to a firm belief that creativity does pay off.
Marketing
Adapting to Change and Maintaining Brand Credibility: Ann Mukherjee, Chairman and CEO, Pernod Ricard NA
A CMO-turned-CEO and pioneer of turning consumer insights into corporate actions, Ann Mukherjee, Chairman and CEO of Pernod Ricard North America, speaks at Columbia Business School’s The Future of Marketing Leadership conference.
Marketing
Innovating to Solve Consumer Challenges in a Post-COVID World: Emily Culp ’06, CEO of Cover FX
A CMO-turned-CEO and pioneer of omnichannel retail shares her insights on how to innovate to solve consumer challenges during and after the COVID-19 crisis.
Marketing
How Diversity Drives Creativity: A Discussion with ConCreates
Diverse life experiences, such as those of formerly incarcerated individuals, are an often overlooked key to the divergent thinking that creative agencies seek to foster. A new agency, ConCreates, seeks to fill that gap.
