At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.

From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

"We are now more connected by place than we used to be, and we recognize the importance of those that are close to us in that ecosystem," remarked Nextdoor CMO Maryam Banikarim '93 in her fireside chat with Prof. Liz Friedman as part of Columbia Business School's Leadership Speaker Series. Their conversation touched on the impacts of the pandemic, the power of purpose, and Banikarim's career journey and career advice.