Brand Talk

Blending Purpose and Marketing Strategy: Heather Hopkins Freeland ’01 (VP of Marketing, Lyft)

Evangeline Lew

February 11, 2022

At the 2021 Future of Marketing Leadership conference, tech marketing executive Heather Hopkins Freeland ’01 (VP of Marketing, Lyft) joined Columbia MBA student Daniella Levitan ’23 in a fireside chat about brand purpose, leading during a crisis, and advice for future marketing leaders working in the tech industry.

Brand Talk

Marketing

How Culture Drives Growth: Bonin Bough, Chief Growth Officer of Triller

Evangeline Lew

December 14, 2021

From social media to consumer packaged goods, Bonin Bough (Chief Growth Officer, Triller) has overseen the successful growth of countless global brands. At the 2021 Future of Marketing Leadership Conference, Bough shared his insights on how an understanding of culture is key to growth.

Marketing

The Human Factor: Michelle Crossan-Matos, CMO of Samsung Electronics America

Evangeline Lew

December 6, 2021

From a career that has spanned multiple continents and industry sectors, Michelle Crossan-Matos (CMO, Samsung Electronics America) draws insights on the human factor in consumer electronics marketing in this talk from the 2021 Future of Marketing Leadership Conference.

Strategy

Reflections from the Experience Pioneers: an Experience Strategy podcast episode

Matthew Quint

July 26, 2021

Listen to a trio of "experience pioneers" -- Prof. Bernd Schmitt, Lou Carbone, and Joe Pine -- reflect on their experience frameworks and thoughts on the future of experience management.

Leading through Crisis: Webinars & Presentations

On Purpose, Pandemic, and Being Connected: Nextdoor CMO Maryam Banikarim ’93

Matthew Quint

March 11, 2021

"We are now more connected by place than we used to be, and we recognize the importance of those that are close to us in that ecosystem," remarked Nextdoor CMO Maryam Banikarim '93 in her fireside chat with Prof. Liz Friedman as part of Columbia Business School's Leadership Speaker Series. Their conversation touched on the impacts of the pandemic, the power of purpose, and Banikarim's career journey and career advice.

Strategy

Dream, Do, Dare: Using Brand Mission to Drive Market Opportunity

Evangeline Lew

February 19, 2021

Delivering on your mission as a recipe for success seems obvious. With competing priorities from internal and external stakeholders, however, it isn’t always easy. A recent panel at Columbia Business School examined how a focus on mission—and using it to “dream, do, and dare”—can drive brands to be perceived as peerless and priceless.