(Webinar) New Rules for Business in the Social Media Age

Check out David Rogers' webinar on the use of social media in businesses.

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With social media now occupying more time than any other online activity, the question for businesses is no longer, “should I be using social media to communicate?” but “how should I?”

In my webinar “New Rules for Business in the Social Media Age” (for Columbia Business School), I present best practices for planning a social media strategy to match your customers, your business and your objectives.

This 30 minute webinar examines:

  • Best practices from top brands for building customer relationships online
  • Facebook, Twitter, LinkedIn, Google+: the critical differences for business
  • How much social media is too much? (for your business)
  • New research on when and how to best communicate with customers in social media
  • Why you need to integrate social media with the rest of your communications
  • How to know if your social media is paying off (with real metrics and ROI)

This webinar is based on a lecture from my 3-day executive program “Digital Marketing Strategy“, offered by Columbia Business School Executive Education. Upcoming sessions are on March 12-14, and October 15-17, 2012.

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