Chazen Senior Scholar Oded Netzer and colleagues from the University of Hamburg show that brands derive the most value when consumers take a photo of a branded product from their point of view as opposed to the traditional selfie where consumers pose with a product.
A looming default by the Chinese property developer Evergrande has sent shock waves through global capital markets. The Chinese government and central bank have the means to prevent a full-blown financial crisis, but they need to communicate their strategy now in order to calm jittery investors.
The world's two largest economies are both partners and rivals, deeply intertwined but also with divergent interests. How will these contradictions resolve themselves following COVID-19?
How to Network in an Interconnected World
What makes global networking unique? Attendees of Columbia Business School’s Pan-Euro Forum, held in Paris in October 2018, share their top tips on cross-border networking — and how Columbia Business School stands out.
How Columbia Business School Boosted My Career
At the Pan-Euro Forum, held in Paris in October 2018, Columbia Business School alumni share how their CBS experience shaped their success today.
The Great Business of Brexit: CBS Alumni Prepare
Is Brexit helping or hurting businesses? Attendees of Columbia Business School’s Pan-Euro Forum, held in Paris in October 2018, discuss how they are preparing for Great Britain’s exit from the European Union.