Cable Is a Terrible Product

Jon Steinberg ’03, founder and CEO of Cheddar, explains why cable is “not satisfactory for the consumer.”

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Transcript

The thing about the cable offering is, it’s a terrible product.

When you pull up that channel guide, it looks unlike anything else you have in your home. It doesn’t look like your iPhone. It doesn’t look like your Android device. It’s the product of a monopoly. And I think that people don’t want it. And its price has gone up faster than almost any other consumer technology in your home. In fact, all the other consumer technology in your home has decreased by 200 percent. This has gone up over time. So, it’s just not satisfactory for the consumer.

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