Columbia Bizcast: Sheena Iyengar

“Choice is what gives meaning to everything you say and do.”
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Sheena S. Iyengar is the S. T. Lee Professor of Business at Columbia Business School. Professor Iyengar has taught courses in leadership and entrepreneurial creativity. Her research addresses the implications of offering people, whether they be employees or consumers, choices.

In this episode, Fahad Ahmed '17 meets with Professor Iyengar to discuss how “choice” became such an important part of her life, as well as the tips and tools she feels a person can use to maximize the power of choice.

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