New Program: Customer Centricity

In May, Columbia Business School Executive Education is launching a new program, Customer Centricity, to help managers refocus their direction to create sustained value. Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement.

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Columbia Business School Executive Education is launching a new program, Customer Centricity, in May to help managers refocus their direction to create sustained value.

Transitioning from product centricity to customer centricity requires more than just rewriting a vision statement. Getting it right requires managers to focus on developing strong relationships with the right customers instead of purely developing and marketing the right products.

"This program examines how a company can grow organically through building long-lasting relationships with its customers," says Kamel Jedidi, John A. Howard Professor of Business and the program's faculty director. "As you progress in the program, you will start to grasp the concepts, strategies, metrics and organizational capabilities that are needed to successfully grow through customer centricity."

Jedidi leads the three-day program with Donald Lehmann, George E. Warren Professor of Business and chair of the Marketing Division; Hitendra Wadhwa, associate professor of professional practice; and Ran Kivetz, Philip H. Geier, Jr. Professor of Marketing.

The coursework allows participants to engage in interactive discussions and lectures and use case studies to learn practical tools that identify and improve customer relationships for sustained value. Participants tackle topics such as investing in relationships, segmenting customers based on profitability, customer-centric business metrics and designing effective loyalty programs.

Customer Centricity takes place May 3–5, 2010. To learn more, please contact Anthony Madonna by email or at 212-854-6016 by phone.

About the researcher

Kamel Jedidi

Kamel Jedidi is the John Howard Professor of Business at Columbia Business School, New York.  He holds a bachelor’s...

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