What Is Design Thinking?

There is more to design than the creation of beautiful objects. It is also a human-centered thought process.

Print this page

As Adam Royalty, designer-in-residence at Columbia Business School and the founder of the Columbia Entrepreneurship Design Studio explains, design thinking is a “way to understand people, reframe problems in creative ways and generate solutions” and a useful tool to put customers at the center of innovation. 

Adam Royalty is the designer-in-residence at Columbia Business School and the founder of the Columbia Entrepreneurship Design Studio. He is the faculty director of the Design Thinking program at Columbia Business School Executive Education

articles by Topic