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Can a sporting goods store increase its revenues by changing the way it manages discounts?
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How should companies measure ROI for paid search ads?
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How can managers use WTP analysis when making strategic decisions about pricing?
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To what ethical standards should the social network website Facebook be held accountable—when it chooses which news stories to publish to users’ News Feeds and when it conducts social science research?
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As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
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What strategies would prove most effective for Myanmar’s foreign telecom providers during the evolution and adoption of mobile financial services?