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What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?
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How can the principals of investing be applied to create a smart approach to business networking?
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As the founder of a business-class-only airline seeks financing to get the service off the ground, what information would be most useful to a potential investor and to board members?
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How should NICE Systems Ltd. price its business solutions?
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How should workplace productivity software company Asana redesign its sales structure to create an organization capable of capturing the brand’s full worldwide value?
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Do emerging markets present a viable growth opportunity for sanitary protection products manufactured by multinational CPG firms?
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What marketing strategies did a low fare European airline adopt to maintain profitability?
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Can a new product help an electronics company inspire passion from consumers?