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How might the largest US retailer reinvigorate consumer demand of compact florescent light bulbs?
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How did CEO Daniel Birnbaum and his management team unlock the profitable growth potential that had eluded the company during its first 100 years?
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What marketing questions should two MBA students address as they consider launching a shoe accessory company?
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How can an innovative audio company repair its reputation with high-end dealers?
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As a small jazz-focused record company encounters competition from larger rivals and the Internet, what are its options for growth?
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Would Starbucks new initiatives—those launched during the new millennium—continue to fuel growth?
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How should a company introduce an innovative financial service in India?
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What strategy for growth would prove most successful for Target and at the same time stave off competitive advances from Walmart?