Find a Case
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How should a Tunisian baked goods company be valued by a private equity team in the aftermath of the Arab Spring?
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What advertising strategy would motivate potential parents to adopt a foster child—a step that would undoubtedly have an impact on the rest of their lives?
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As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
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As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
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Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
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With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?
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As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?