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Can Uber translate the success of its ride hailing app to other services?
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What factors should be considered in determining appropriate pricing for a new product and how can they be measured?
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What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
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How should a start-up structure a survey that will result in meaningful data from a conjoint analysis?
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How should Pfizer contend with trademark litigation and counterfeits in the world's biggest market?
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Should Vinataxi, a radio taxi service in Ho Chi Minh City, reshape its marketing strategy after a surge of new competition?