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How can a company determine the value and effectiveness of its web presence?
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After two years of financial success and media recognition, how should a high-tech startup penetrate new markets?
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How do you quantify what a customer is worth?
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Wireless Telecom: As a new company seeks to join the US mobile virtual network operator market, how should it best price its offerings to appeal to two different demographic groups?
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How should a new word-of-mouth marketing community compete with the likes of Facebook and Twitter?
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What strategy would revive a decade-old brand's early success?
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Should a company with a 25-year old corporate social responsibility strategy reinvent its campaign or create a completely new one?