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Does the pharmaceutical industry's expenditure of $20 billion on detailing, or office visits by sales representatives, result in an increase in sales?
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Given humanity's innate resistance to change, why do some new products succeed while others don't?
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How should a medical equipment provider optimally mange its internet advertising campaign?
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Should technology start up Evisort customize its AI-enhanced contract management software for large potential clients or continue to enhance its software offering to meet its growth strategy?
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To what ethical standards should the social network website Facebook be held accountable—when it chooses which news stories to publish to users’ News Feeds and when it conducts social science research?
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Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
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How do you estimate the level of sales a growth strategy will generate?
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How can French media start up best support Libéral political policies while simultaneously achieving profitability?
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How should an airline account for the "invisible" revenue generated by its frequent-flyer plan?