Find a Case
-
Given humanity's innate resistance to change, why do some new products succeed while others don't?
-
How should a medical equipment provider optimally mange its internet advertising campaign?
-
Should technology start up Evisort customize its AI-enhanced contract management software for large potential clients or continue to enhance its software offering to meet its growth strategy?
-
To what ethical standards should the social network website Facebook be held accountable—when it chooses which news stories to publish to users’ News Feeds and when it conducts social science research?
-
Flat World Knowledge: Can a publishing start-up providing free textbooks find a profitable business model?
-
How do you estimate the level of sales a growth strategy will generate?
-
How can French media start up L'Opinion best support Libéral political policies while simultaneously achieving profitability?
-
How should an airline account for the "invisible" revenue generated by its frequent-flyer plan?