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How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?
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After 15 years of selling Christmas trees through a large retailer, how much additional profit could the Glaubinger Tree Farm capture by switching to a direct-to-consumer model?
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How should GM revise its multiple brand strategy and refine its portfolio?
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How can the multiplication template unlock successful innovation strategies?
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What cultural clues is the new Director of Marketing at an established consulting firm ignoring?