Find a Case
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Did the jury make the right call by awarding over $300 million to adidas in a trademark infringement lawsuit based on?
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Is there a better way to value a branded business?
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After a Korean automaker experiences a US sales decline amid a reputation for poor quality, how can it overcome its early missteps?
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Which strategy will help an industrial company boost sales of a polyester fiber to the tarpaulin industry?
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How might the world's largest furniture retailer expand its US brand relevance and market share without crimping its core strengths?
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A lab technician creates innovative software that streamlines logistics at medical research labs, but how should he and his new business partners price the service and win clients?
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Can Impossible Foods change the way meat is produced on a large enough scale to make a serious inroad in the battle against climate change?
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How might a statistical process control study help a retail store improve its customer service?
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What are the opportunities and challenges of collecting consumer insights in developing countries—and how can the challenges be overcome?