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Was Siemens’s Executive Relationship Program sustainable in its current form?
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What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?
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As this maternal health care company scales up, what marketing plan can it use to best reach its target population of low-income women in India?
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How should the retail chain allocate resources among its many businesses?
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Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
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What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
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How might a professor spur sales of his self-published marketing textbook?