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What path will lead media start-up Contently to continued success?
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How should Estée Lauder’s analytics team respond to a spike in online complaints from its customers?
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What approaches are most effective for successfully creating new product innovations?
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How did two Columbia Business School alumni manage their time and resources to take their unique online dating business to the next level?
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How should companies like Google, with a commitment to openness as part of its core culture, discuss sensitive topics?
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With new IPO funds to invest, what growth strategy should cloud computing company DigitalOcean pursue to ensure a profitable future?
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The media industry is explored in this paper, highlighting both ongoing changes and recent trends. Students will learn about large transactions in recent years that have changed the media landscape as well as the growth of new competition of subscription video. This paper further goes on to describe the disruptions in the media industry, including the move by incumbents like Netflix and new entrants to move toward on demand streaming and create original content.