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What is the best launch strategy for a new product concept with the potential to serve two distinct, well defined markets?
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By the end of 2011, Bodytech, a Colombian chain of sports medical clubs, had set its sights on becoming the leader in the Latin American fitness industry. To accomplish this goal, the firm, which had a successful history of organic growth, would need to expand throughout the region beyond its 45 fitness centers in Colombia and Peru. But where should they go next? How should they manage their growth? And what would be the most beneficial way of financing their expansion plans?
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Bugaboo International has experienced tremendous growth selling strollers to an upscale market. How will it maintain this growth and its unique approach to product design?
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How should an African entrepreneur plan for his tech startup's launch and expansion?
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How should a foundation market its water purification initiative in rural India?