Find a Case
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As a company that manufactures and sells a commodity product loses market share to a smaller competitor, what market strategy should it develop?
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Case Method in Marketing Management: When working on marketing management cases, how should students best approach the work to develop their insight and analytic skills?
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With the goal of motivating all key stakeholders, including players, broadcasters and franchise owners, what is the optimum business model for a new Indian sports league?
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As a Hong Kong train operator deals with overcrowding, which current measures are working and which new measures should it introduce?
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Will new healthcare legislation help to curtail drug price increases and resolve concerns over pharmaceutical marketing ethics?
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How did effective marketing choices and positioning help a Republican incumbent win a tight presidential race, and, conversely, what marketing missteps did his Democratic rival make?
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Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?
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Can Time Inc.'s position as the most successful publishing company in the United States be sustained in the changing media landscape circa 2009?
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What strategic direction should LEDVANCE take to optimize the opportunities presented by the proliferation of Smart Home products and the prospect of integrating its lighting products to the Internet of Things?