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What factors should be considered in determining appropriate pricing for a new product and how can they be measured?
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What are the benefits and limitations of a tool that mines social media forums to measure the efficacy of ad campaigns?
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How should a start-up structure a survey that will result in meaningful data from a conjoint analysis?
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Should Vinataxi, a radio taxi service in Ho Chi Minh City, reshape its marketing strategy after a surge of new competition?
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This research-based note defines vintage goods based on several dimensions and differentiates vintage from related terms. Furthermore, it explores the best ways to market vintage goods based on consumer motivations for consumption as well as the sustainability of vintage consumption.
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Can Virgin America, an airline with stellar marks in customer satisfaction, achieve solid profitability without compromising its “hip, forward-looking approach” to airline travel?
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Can Casper wake up—and shake up—the mattress industry?
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In February 2009, was 10% annual growth an achievable goal for Wal-Mart?