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How might a professor spur sales of his self-published marketing textbook?
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How should companies measure ROI for paid search ads?
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How can managers use WTP analysis when making strategic decisions about pricing?
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As a local video store struggles with competition from Netflix and video-on-demand, how can a conjoint analysis help the owners to determine which plan will ensure the store remains competitive?
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What strategies would prove most effective for Myanmar’s foreign telecom providers during the evolution and adoption of mobile financial services?
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What are the challenges and rewards marketers should consider when deciding whether or not to include native advertising in their media mix?