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What mobile financial services should a global telecom provider offer to a customer base that is just gaining access to large scale cellphone use?
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When does less equal more in new product development?
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How should the retail chain allocate resources among its many businesses?
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Would Federated Department Stores' 2004 decision not to acquire Marshall Field's, but to instead push to make Macy's a nationwide brand, prove to be the right way to go?
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What is the foundation for making sound marketing decisions and increasing the odds of a product's success?
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How might a professor spur sales of his self-published marketing textbook?
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How should companies measure ROI for paid search ads?
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How can managers use WTP analysis when making strategic decisions about pricing?