CaseWorks: Case Study
Spring 2015

Greening Goliath: Developing a Shareholder Engagement Strategy for Emerson Electric

John Wilson

Can Emerson Electric shareholders impact the company’s policy on sustainability reporting?

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CaseWorks: Case Study
Fall 2014

A-List Education: Building on Initial Success

John Walker

How should a provider of educational materials for test preparation—a commercial business with a social mission— finance its expansion into technology-based products?

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CaseWorks: Case Study
Fall 2015

Bank of America and Merrill Lynch Merger

Michael Morris
Eric Anicich

What cultural issues arose in the Bank of America acquisition of Merrill Lynch and what strategy might address these problems?

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CaseWorks: Case Study
Spring 2014

Apple vs. Samsung: The $2 Billion Case

Oded Netzer
Rajan Sambandam

How did conjoint analysis support Apple’s $2 billion lawsuit against Samsung?

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CaseWorks: Case Study
Fall 2014

Sunrise Inc.: A Tale of Two Term Sheets

Morten Sorensen

What should entrepreneurs look for in a term sheet when deciding between multiple VC offers?

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CaseWorks: Case Study
Fall 2014

Thrillist Media Group: Merging Content and E-Commerce

Jeremy Kagan

Can Thrillist Media Group successfully merge content and commerce with the purchase of JackThreads?

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CaseWorks: Case Study
Summer 2015

FiscalNote: Taking on the Big Guys in Information Technology

Michael Keehner

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CaseWorks: Case Study
Summer 2014

Generating Perceptual Maps from Social Media Data

Oded Netzer

How might marketing managers use data from social media to better understand consumers’ perceptions about brands and products?

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CaseWorks: Case Study
Fall 2014

Standing at the Edge of a Cliff: GM at the Onset of the 2008 Financial Crisis

Nicolas Vincent
Pierre Yared

With the global economy at a crossroads in 2008, how should General Motors allocate its capital?

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