Disruptive Forces in the US Media Industry

Kathryn Rudie Harrigan, Christof Spaeth  | Spring 2022
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The media industry is explored in this paper, highlighting both ongoing changes and recent trends. Students will learn about large transactions in recent years that have changed the media landscape as well as the growth of new competition of subscription video. This paper further goes on to describe the disruptions in the media industry, including the move by incumbents like Netflix and new entrants to move toward on demand streaming and create original content.

Case ID: 220418

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