DigitalOcean: Finding a Fresh Strategy for Cloud Computing

With new IPO funds to invest, what growth strategy should cloud computing company DigitalOcean pursue to ensure a profitable future?

Dan J. Wang
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In March 2021, DigitalOcean became a publicly traded company, following a decade of measured growth as a singular presence in the cloud computing space. Providing cloud services, storage, networking, platform and database solutions via service subscriptions, DigitalOcean had attracted a healthy clientele of developers, entrepreneurs and small- to medium-sized businesses. With the influx of capital from its initial public offering, DigitalOcean must determine the best strategic route, whether it is expanding its service offerings, aggressively pursuing additional customer markets, or supporting its existing and growing community. In this case, students will learn about the cloud computing industry, assess key metrics of interest for a young company, and create a growth strategy plan.

Case ID: 230406

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