Competitive Dynamics and Business Strategy

How do corporate strategists employ game theory as a strategic tool?
Stephan Meier, Ernesto Reuben  | Fall 2010
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Strategic analysts require a systematic approach to model and analyze their decisions, and firms often turn to game theory when thinking about competitive dynamics. This case gives students a game theory primer by putting them in the role of strategists working for Coca-Cola Enterprises who have been asked to determine how a planned bottling plant in Wisconsin will affect the company's profitability. Students learn the benefits of this approach as a strategic tool, and also explore recent advances in the behavioral aspects of game theory.

Case ID: 100414

This case is used in core curriculum

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