Is there a better way to value a branded business?
The Brite Conference Case Series
For investment bankers, consultants, and entrepreneurs, valuing branded businesses as accurately as possible is of critical importance. This case introduces a new approach to valuing branded businesses, one that incorporates public perception of brand characteristics. This case reviews traditional methods of valuation and walks students through the new approach, using Hewlett-Packard as an example.
Case ID: 100502
Contact us by e-mail at Columbia CaseWorks or 212-853-8585.