The year he earned his MBA from the Columbia Business School, Magnus Hoglund met a fellow Scandinavian, Marius Meland, a financial journalist seeking to develop a newsletter geared to lawyers. The pair soon formed a partnership and created Law360, a brand that sells pricey newsletters targeting several areas of the legal industry. Law360 had recently received 6,000 attorney responses to a survey about job and pay satisfaction, and Hoglund wanted to make sure they were drawing statistically correct conclusions. In this case students examine the survey results and articles based on the data and perform statistical analyses such as hypothesis testing.
Case ID: 090203
This case is used in core curriculum