Seoul Philharmonic Orchestra

How can the leader of Seoul Philharmonic set the stage for continued success?
Hun-Joon Park, Bernd Schmitt  | Summer 2008
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After many years of changing leadership, internal conflict, dismal reviews and organizational instability, by early 2008 the Seoul Philharmonic Orchestra appeared to be on the right track. New artistic and business leadership had taken over of the orchestra. Once a floundering juridical organization, SPO had transitioned into an independent foundation. Newly appointed CEO, Pal-Seung Lee, sat alone in his office, listening to Mozart's Violin Concerto No. 4, reflecting on how far SPO has come and, more importantly, what he should do next. Its artistic promise was no longer the question. This case asks students to consider what CEO Lee can do to secure the organization's continued success.

Case ID: 080509

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