Busy Internet

How should an African entrepreneur plan for his tech startup's launch and expansion?
Murray Low, Paul E. Tierney, Jr.  | Fall 2009
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An entrepreneur was eager to launch BusyInternet,a startup providing cybercafés, office space, business service centers, restaurants, and bars in Ghana. Case A of this two-part case presents the business plan for the company and asks students to consider: To whom should the entrepreneur turn to raise the capital? Should he focus on those investors motivated by social as well as financial returns? Should he approach traditional private equity funds, or should he try to raise money from local funds based in Africa? In case B, students are asked to consider whether BusyInternet, after a very successful launch, should focus on expanding within Ghana or open offices in other African countries.

Case ID: 090422

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