The Jersey-Atlantic Wind Farm

How should a firm with the stated goal of identifying and developing renewable energy projects determine the potential financial returns of a wind farm project?

Bruce Usher  | Summer 2012
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Community Energy Inc. was founded in 1999 with the goal of developing the United States’ renewable energy supply. In 2003 Eric Blank, cofounder and executive vice president of CEI, considers a proposal for an Atlantic County wind farm. Though the proposal clearly fit within the firm’s strategy of identifying and developing renewable energy projects that could generate attractive financial returns, coastal wind farms were nonexistent in the United States in 2003. In this case, students analyze the supporting data for this project proposal in order to determine both the potential financial rewards and associated risks.

Case ID: 120307
Supplemental Materials: Teaching Note

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