Midwest Electronics’ Asian Expansion

What factors must be considered as a US-based electrical parts manufacturing business plans for a possible expansion of operations into Asia?
Jesse J. Greene, Jr.  | Fall 2012
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The Richard Paul Richman Center for Business, Law, and Public Policy at Columbia University Case Series In the spring of 2012, the executive team at Midwest Electronics decided to manufacture its products in Asia for the Asian market. That was a challenging new direction for the company, and subsequent difficult decisions—where to situate the factory, whether to build a new facility or acquire an existing one, and how to finance the project—would also need to be made. This case presents students with the company’s summary financial statements, as well as labor, real estate and cost of capital information in order to assess the myriad of financial, cultural, and political questions that arise when a company considers relocating some of its manufacturing abroad.

Case ID: 120312
Supplemental Materials: Teaching Note , Midwest Dataset

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