On June 1, 2009, General Motors filed for bankruptcy protection following a US government bailout. It marked a low point for the 100-year old company, which had reigned as the world's largest automaker until 2007. As US taxpayers looked for a return on their investment and GM's many stakeholders sought reassurances about the company's future, the automaker was under pressure to map a plan for becoming competitive again. In this case students analyze data about GM and its competitors in the auto industry to determine strategies for creating a successful 2.0 version of the auto giant.
Case ID: 090420
Buy select cases through Ivey Publishing and Harvard Business Publishing.
Contact us by e-mail at Columbia CaseWorks or 212-853-8585.