Retailer: A Retail Pricing Simulation Exercise

How do mangers for large retail chains determine pricing and markdown strategies?
Garrett J. van Ryzin, Mark Broadie  | Spring 2011
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In the retailer simulation exercise, the student plays the role of upper management at a large chain of retail stores and is asked to analyze data and make an informed decision about markdown policy. The simulation focuses on two important aspects of the pricing decision: timing and magnitude of price reductions. As background for the simulation, students are provided with an overview of the fashion retail industry, a description of the production and distribution process, and a discussion of the technology and issues involved in pricing and markdowns.

Case ID: 100201
Supplemental Materials: Teaching Note, Excel Spreadsheets, Related Software , Data Spreadsheet

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