The Sanford C. Bernstein & Co. Center for Leadership and Ethics Case Series

Grameen America, an independent not-for-profit organization using Grameen Bank’s lending methodology and expertise, was launched in 2008 in Queens, New York. It targeted the growing segment of the US population which was underserved by traditional financial institutions. What changes, if any, would Grameen America need to make in applying Grameen’s business model to the US market? And what were its prospects for future growth?