Western Union: Reinventing Financial Services

What innovation programs should Western Union consider in order to stay ahead of the curve in the rapidly changing financial services industry?
R. A. Farrokhnia, Stephen P. Zeldes  | Spring 2013
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In 2013 Western Union was the global market share leader in its core money transfer business, but the payments industry was changing rapidly. Digital and mobile technologies were bringing in new competitors, and recent political, competitive, and regulatory developments were squeezing margins. This case explores Western Union’s financial and competitive situation and asks students to consider what new initiatives this well established brand should launch to maintain its position in the rapidly changing financial services space.

Case ID: 130302

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