What criteria should the female founders of a New York City e-tailer startup use when selecting an investment partner?
BaubleBar, a company with female founders targeting a largely female audience, was creative in its pitch to potential venture investors. While reviewing competing term sheets for venture funding, the founders considered whether or not to use a higher offer to leverage offers from others, including their incumbent investor. What lessons can be learned from their experience—both for investors and founders?
Case ID: 140303