BaubleBar: For Women By Women

What criteria should the female founders of a New York City e-tailer startup use when selecting an investment partner?

Edward Zimmerman, David Haber  | Fall 2013
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BaubleBar, a company with female founders targeting a largely female audience, was creative in its pitch to potential venture investors. While reviewing competing term sheets for venture funding, the founders considered whether or not to use a higher offer to leverage offers from others, including their incumbent investor. What lessons can be learned from their experience—both for investors and founders?

Case ID: 140303

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