Beleza Natural (Spanish Translation)

How should the management of a highly successful chain of beauty institutes respond to operational challenges in the face of rapid growth?

Omar Besbes, Nelson M. Fraiman, Marcelo Olivares, Maria J. Quinteros, Gabriel Y. Weintraub  | Fall 2013
Print this page

The founders of Beleza Natural, a Brazilian chain of beauty institutes which specialized in products and services for women with curly and wavy hair, were at a key juncture for their venture; they had to decide how to consolidate their business model and growth. This case explores potential capacity investments in Beleza Natural’s environment and the associated issues of workforce management. Students are asked to determine how these measures might improve Beleza Natural’s operations and how the management team should prioritize the issues they face.

Los fundadores de Beleza Natural se encontraban en un momento clave para su empresa, tenían que decidir cómo consolidar su modelo de negocio y crecimiento. Este caso explora potenciales inversiones de capacidad para la firma dentro de su entorno.

Case ID: 110206SPA
Supplemental Materials: Teaching Note, Translation , Beleza Natural Student Dataset

Buy select cases through Ivey Publishing and Harvard Business Publishing.

Contact us by e-mail at Columbia CaseWorks or 212-853-8585.