BrainSnap Acquisition

How does one settle inter-party differences in order to achieve the most desirable outcome for one's team?
Malia Mason, Crystal Reeck, Elizabeth Wiley  | Spring 2014
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Buzz Media has entered into negotiations to acquire children’s media company BrainSnap from Apex-TTG, a consortium of two private equity companies that currently owns BrainSnap. This four-part negotiation role play illustrates the challenges faced when members of the same negotiating team desire disparate outcomes.

Case ID: 140420
Supplemental Materials: Teaching Note

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