Marissa Mayer at Yahoo!

Was Yahoo! CEO Marissa Mayer’s honeymoon over?
Damon Phillips, Ashley Martin  | Summer 2014
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Founded in 1995, Yahoo! enjoyed early years as an innovative leader in the web navigational guide space. However, when Marissa Mayer took over as CEO in July 2012, the company’s performance—and the reputation of its top management in particular—had lost its luster. Soon after taking office, Mayer announced a controversial decision relating to employees’ work-at-home options. How would this abrupt mandate for change impact Mayer’s tenure as CEO?

Case ID: 140421

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